You've got the music. You've got the art. But when a journalist, promoter, or label asks for your press kit, will you be ready? If English isn't your first language, writing one can feel like a bigger hurdle than booking a tour. It doesn't have to be.
A press kit is just a one-page summary of who you are and what you do. Send it right, and people actually read it. Send it wrong, and it lands in the trash.
Here's how to write an English press kit that works — with a template you can copy and adapt today.
What Goes Into a Press Kit
Your press kit needs five things. Nothing more, nothing less. Let's walk through each one.
A Short Bio
This is the hardest part for most artists. You want to sound impressive, but you end up sounding like everyone else.
Keep your bio to three or four sentences. Answer these questions:
- Who are you?
- What kind of music or art do you make?
- What's your biggest achievement so far?
Bad example:
"John Doe is a musician who has been playing guitar since he was 12. He loves many genres and hopes to reach a wide audience with his unique sound."
Good example:
"John Doe makes lo-fi hip-hop from his bedroom in Berlin. His debut EP hit 200,000 streams on Spotify in its first month, and he's been featured on 'Chill Beats' and 'Lofi Girl' playlists."
See the difference? Specific facts beat vague compliments every time.
Press Quotes
You don't need quotes from Rolling Stone. A line from a local blog, a radio host, or even a fellow artist works just fine.
Pick one or two short quotes that say something concrete. Avoid quotes like "John is talented." Instead, choose "John's production style blends warmth and grit in a way that feels fresh."
Music (or Artwork) Samples
If you're a musician, include links to your best two or three songs. One link should be to your most streamed track. The other should show a newer side of your work.
If you're a visual artist, link to a portfolio or a PDF with 5-10 images. Keep the file size small.
High Quality Photos
Blurry photos scream "I don't care." Send at least one vertical shot (for flyers) and one horizontal shot (for websites). Make sure your face is visible.
Contact Info
Don't hide your email. Put it right at the top and bottom of the kit.
Add links to your website, Instagram, and the streaming platform where you're strongest (like Spotify or Bandcamp).
A Quick Template to Get You Started
Use this. Change the details. That's it.
ARTIST NAME
City, Country | [your email] | [website]
Bio
[Artist name] creates [genre] from [location]. Their latest release [title] has [specific achievement]. They've been featured by [outlet] and played shows at [venues].
Press
"[Quote about the artist]" — [Name], [Outlet]
Music
Spotify: [link]
SoundCloud: [link]
Bandcamp: [link]
Photos
[link to Google Drive or Dropbox folder]
Contact
[email] | [Instagram] | [website]
That's your press kit. Copy it into a Google Doc, fill in your details, and you're done.
One Last Thing
Keep it short. Nobody reads long press kits. Journalists are busy, editors are busier, and promoters get fifty emails a day. If you can say it in ten lines instead of twenty, do it.
Don't overthink the English either. Simple, clear sentences work better than complicated ones. If you're unsure about your grammar, have a friend read it. Or run it through a grammar checker.
Ready to test your English writing level for free? English Measure gives you a 15-minute test for Reading, Listening, Writing, and Speaking. See exactly where you stand — and get feedback that helps you improve.
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