Writing an annual report in English when it’s not your first language can feel like a huge task. You have to get the facts right, sound professional, and still keep the document readable. But here’s the good news: annual reports follow a fairly standard structure, and once you know the conventions, you can write one with confidence.
This guide walks you through the essential parts of an annual report, the language patterns you need, and the mistakes to avoid. You don’t need to be a native speaker to produce a polished report.
Understand the Purpose and Audience
Before you write a single word, ask yourself: Who is going to read this? Shareholders, potential investors, analysts, and regulators. They want three things: clarity, honesty, and insight. They don’t want flowery marketing language. They want to know how the company performed, why, and what lies ahead.
So keep your tone professional but human. Avoid unnecessary jargon. If you must use a technical term, explain it briefly the first time.
Key Sections of an Annual Report
Most annual reports contain these core sections. Notice the order:
- Letter to Shareholders – A personal note from the CEO or chairperson. It sets the tone for the whole report.
- Financial Highlights – A snapshot of key numbers (revenue, profit, growth). Often presented with charts.
- Management Discussion & Analysis (MD&A) – A narrative explanation of the financials, risks, and strategy.
- Financial Statements – The official numbers: balance sheet, income statement, cash flow statement.
- Notes to the Financial Statements – Detailed explanations of accounting policies and specific line items.
Here’s a quick visual of how these fit together:
CEO Letter
Tone-setting overview
Financial Highlights
Key numbers at a glance
MD&A
Analysis & strategy
Financial Statements
Formal numbers
Notes
Explanations & policies
Language Tips for Each Section
Each section has a different purpose, so the language shifts slightly.
Letter to Shareholders
This is the most personal part. Use “we” and “our”. Keep paragraphs short. Start with a positive note, then address challenges honestly.
Example: “This year was challenging but rewarding. We increased revenue by 12% and expanded into two new markets. At the same time, supply chain disruptions tested our resilience.”
Avoid: “Despite the challenging macroeconomic environment, we were able to achieve…” (too wordy). Instead: “The market was tough, but we grew.”
Management Discussion & Analysis (MD&A)
Here you explain why numbers changed. Use past tense for results, present tense for current policies, and future forms for outlook.
“Revenue grew by 10% driven by higher sales in Asia. We continue to invest in R&D. Looking ahead, we expect moderate growth.”
Common phrases:
- “The increase was primarily due to…”
- “This decrease reflects lower demand in…”
- “We have taken steps to mitigate…”
Financial Statements
This is the most formulaic. Use standard headings and consistent terminology. Stick with active voice where possible, but passive is acceptable for describing statements.
“The balance sheet shows total assets of $50 million.”
Notes to the Financial Statements
These require precise, technical language. Use short declarative sentences. Avoid opinions.
“Property, plant and equipment are stated at cost less accumulated depreciation.”
Common Grammar Mistakes to Avoid
- Tense switching. Stay consistent. In the CEO letter, use present perfect for recent achievements and past for specific years. Don’t jump around.
- Subject-verb agreement with collective nouns. “The company has” (not “have”). But “the board members are” (if acting individually).
- Dangling modifiers. “Based on the report, the profit increased” is fine. But “Reading the report, the numbers were clear” is wrong – the subject “I” is missing.
- Overuse of passive voice. Use passive when the doer is obvious or unimportant: “The financial statements were audited by XYZ.” But prefer active for clarity: “We improved efficiency by 15%.”
Build Your Vocabulary
Here are 10 essential phrases for any annual report:
- “demonstrate strong performance”
- “despite headwinds”
- “we remain committed to”
- “a year of transformation”
- “delivered solid results”
- “key priorities going forward”
- “a prudent approach to”
- “we have positioned ourselves to”
- “underlying profitability”
- “market volatility”
Use them naturally. Don’t force all ten into one paragraph.
Final Checklist Before You Publish
- Is the CEO letter honest and human?
- Are all numbers accurate and consistent with the financial statements?
- Did you get a native speaker (or a professional editor) to proofread?
- Is the tone professional but not overly formal?
- Did you include a clear call to action? (e.g., “We invite shareholders to attend the AGM.”)
Ready to Test Your Skills?
Writing an annual report in English becomes easier the more you practice. But first, you need to know where your English stands. Take a free, complete English level test on English Measure — including reading, listening, writing, and speaking. It only takes 15 minutes, and you’ll get a clear CEFR score.
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